Hallmark was founded over 100 years ago by JC Hall in Kansas City, Missouri and has grown to become a top U.S. consumer brand with 30,000 employees worldwide. Hallmark’s ultimate goal is to engage each and every customer by enhancing relationships through shared values including love, creativity, connection, optimism and inclusiveness.

Hallmark store

*Courtesy of Hallmark 

Hallmark distributes greeting cards in 30 different languages across more than 100 countries. However, it is more than a greeting card business. Hallmark operates over 2,000 retail stores selling home décor and gift products as well as a wide variety of art products through the Crayola brand. In addition to these product categories, Hallmark operates Crown Media Family Networks which includes Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama.

Capelli New York is known in the industry for manufacturing superior products by implementing the latest fashion trends along with expertise in innovative design and product development. Since acquiring the Hallmark license in early 2017, Capelli New York has conceptualized and developed products including home décor, candles and home fragrance, health and beauty, jewelry accessories and more.  With Capelli New York’s inequitable business techniques and Hallmark’s passion for building relationships through quality, authenticity and creativity, it is apparent that the two work hand-in-hand in creating merchandise that reflects longtime success and customer satisfaction.

trinket trays